Prada
New York, NY 10012
Phone: (212) 334-8888
- Cross Street:
- Prince Street
- Directions:
- N, R at Prince St; B, D, F, Q, V at Broadway-Lafayette
- Best of Citysearch:
- Shoes 2006
- Hours:
- Mon-Wed 11am-7pm, Thu-Sat 11am-8pm, Sun 12pm-7pm
Editorial Review for Prada – by Joanna Smith-Rakoff
The Scene
A giant wooden wave dominates Prada's massive Soho outpost, stretching from the upper level to the lower. On the down slope, shoes are displayed on stadium seats, while an amorphous sculpture hangs above the up slope, which incorporates a fold-out stage. The shop feels less like a place in which people actually purchase things, and more like an art installation that explores the idea of consumerism (in keeping with the theories of its designer, ultra-fashionable architect Rem Koolhaas). It's almost too perfect that this was once the Guggenheim Soho.
The Goods
The entire Prada line is here--ethereal peasant dresses, trademark Miuccia uniforms, sumptuous leathers, a mind-boggling array of bags, games, home stuff, skin care and, of course, shoes. Clothing hangs alongside video monitors playing endless loops of Prada stores, street scenes and classic movies; changing room settings can be adjusted and the full catalogue is digitally browsable, too.
Editorial content is independent of paid advertisers. Any expenses are paid for by Citysearch.
User Reviews for Prada
11/15/2003 Posted by lprisr
Just read some of the reviews on this store, and compared to the reviews on the store on 5th. They said that the one on 5th is much friendlier. The snotty treatment that I received from the SOHO store was due to bad management to hire these unqualified staff I suppose. The manager couldn't even tell a real Prada. He took a look at my purse and said it's not real and feels funny (yah right, Barneys sold me a fake), until I showed him the Authenticity Card and it checked out fine. After that then he offered help - with "whatevah" kind of attitude. Why do they all think they're better than all of us just because they work there?
Pros: Cool looking store
Cons: 3 out of 4 staff are, rude, rude, rude
02/01/2003 Posted by fortknox14
This store has been defined as "a new approach to consumerism." It is certainly very hard to locate for your first visit, since there is no markings anywhere on the building that note what store it is. The layout is very confusing and easy to get lost in, which isn't always a bad thing. Half of their stock is not on the floor, as one must ask for a specific piece by name. Not good for browsing, and dissapointing unless you ask. It is not usually crowded in the morning/early afternoon. They have a pretty nice selection of goods and seems to be more like an exhibit at a strange museum. I had to remind myself that it was a store and that it was ok to touch. Anyway you should at least check it out once just for fun!
Pros: corner location, large selection, plenty of space
Cons: price, unattentive staff, maze like store
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