Great prices if you can handle the service.
Koval's has amazing prices. We've purchased from them 3 times and been very happy each time. Last time, the refrigerator we were considering was 20% more expensive at Best Buy.
Shopping there is great, the two sales men (I believe) are sons or relatives of the founder. They run a refreshingly low cost operation (doesn't seem like they own a computer). Their delivery and timing have been right on.
The only thing to brace yourself for is the service...especially if you call and get an older woman. She tells it like it is and isn't going to go out of her way to help you. It's kind of entertaining in the end, and I've noticed she will try to help if she thinks it makes sense.