no one talks about the pain.
1st - location is located in the middle section of the strip mall between the main movie theater and PF Changs.
2nd - this is not a pay per visit, you go in for a consultation; they help you find financing (for the grand total of all 9 treatments); if they have time you may be able to get your first treatment the very same day right after your consult. Try to make sure you get a consultant that actually works at whatever location you visit (they do have traveling consultants). I have found out from personal experience that the only person can actually help you with your file is the consultant that actually signed you up (so it is helpful that they are not a traveling consultant so even if it is a week later you can speak to them face to face)
3rd - it does hurt! thankfully it only hurts for the time the area is being treated then goes away no more than 20 seconds after. Think of it like getting a tattoo- the closer you get to bone or nerves the more it hurts.
4th - they are very understanding when ppl do start crying, and they can get you some numbing cream $40 that is shipped directly to your home that you put on an hour before your next treatment and also taking some Advil might not be a bad idea either because there is a good chance you wont feel any pain at all.