Ultimate Electronics

Specialty electronics store offers upscale brands, in-store demos, savvy customer service and repair support.

by Nancy Hunter

In Short
This expanding chain provides a more personal alternative to the typical electronics superstore. Shop for TVs, video equipment, cameras, car audio systems and more; locations feature upscale brands and limited-distribution specialty items. Multiple in-store home-theater and audio demonstration rooms allow customers to test-drive products. Knowledgeable salespeople are on hand to guide purchasing decisions, and a company-owned electronics repair service, Fast Trak, as well as a live, online chat service facilitate most customer concerns.